Eric Cogorno’s dad inspired him to become a golfer when he was twelve. He always saw his father go out with his friends for a few rounds on the weekends, and, as most boys do, he wanted to be just like him. So, his dad bought him a junior set of clubs, and he got to work. By the age of eighteen, Eric attended college at Lehigh University in Bethlehem, Pennsylvania, and worked at a local golf course. As fate would have it, one of the professional instructors came in one day and told him how he’d just made $50 from teaching a golf lesson. It wasn’t long after that that Eric decided he wanted to become a professional golf coach himself. Naturally, Eric began his coaching career at the Bethlehem Golf Club, eventually progressing to assistant pro.

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Nick Jahnkee joins “Behind the Golf Brand” host Paul Liberatore to discuss well-known businessman, philanthropist and golf nut Bob Parsons iconic brand PXG, and why they are so different.

 
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The post NICK JAHNKE DISCUSSES INCREDIBLE RISE OF PXG AND HOW IT QUICKLY BECAME ONE OF THE MOST ICONIC GOLF BRANDS OF THE LAST DECADE appeared first on The Golf Wire.

Joshua Jacobs joins “Behind the Golf Brand” host Paul Liberatore to discuss his incredible journey in growing the game of golf by making it accessible for young players to get a chance to play college golf.

The post JOSHUA JACOBS OPENS UP ABOUT THE METEORIC RISE OF THE COLLEGE GOLF EXPEREINCE AND HOW IT QUICKLY BECAME ONE OF THE BEST WAYS FOR COLLEGE GOLFERS TO BE FOUND. appeared first on The Golf Wire.

Jake Thurm joins “Behind the Golf Brand” host Paul Liberatore to discuss how being mentored by Dr. Jim Suttie developed his love for teaching and becoming one of Golf Digest’s Best Young Teacher’s in America.

https://www.youtube.com/live/CyTQ87y6SJQ?si=rDoxhBABTTMfpdhE

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Budget, budget, budget. In virtually every buying guide I write, I stress budget as the most important factor to consider when purchasing golf equipment and apparel. It’s no different with golf shoes. Some are more than affordable, while others are going to set you back a pretty penny. Just make sure you can afford the pair of shoes you’re eyeing before you buy them.

Comfortability is next on the list for me. Like I said, I’m vainly in love with some shoes because of the way they look, and for no other reason. And guess what, I don’t wear these shoes very often.

Next to price, comfortability is the most important consideration when buying a pair of golf shoes. Remember, you’re going to be on your feet for five hours during a round of golf. If your feet aren’t comfortable, you’re going to be miserable.

When I buy a pair of golf shoes, I expect them to last for a while. That’s why I always do some research about the quality of their build before I buy. You might not think so, but some golf shoes are a lot more well-constructed than others. I want the colors to last, the seams to stay intact, and the structural integrity to be sound.

Next on the list is deciding between spikeless and soft-spike soles. The good thing about soft spikes is that they can be replaced when they wear out. However, some golfers don’t think they’re as comfortable as spikeless shoes.

But while spikeless shoes might be more comfortable, you’re stuck having to buy a new pair of shoes as soon as the soles wear out. It’s entirely personal preference when it comes to making this choice.

In line with comfort, performance is something you need to think about. For example, let’s say that you play golf in a wet environment. While a pair of Linksoul shoes might be really comfortable, they’re probably going to have your feet spending more time wet than they do dry. In wet conditions, you should probably go with a pair of shoes that are waterproof and have plenty of support. Traction, breathability, support, etc. are all performance characteristics you need to think about.

Alright, let’s get to stuff you and I both are most excited about.

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Jake Thurm joins “Behind the Golf Brand” host Paul Liberatore to discuss how being mentored by Dr. Jim Suttie developed his love for teaching and becoming one of Golf Digest’s Best Young Teacher’s in America.

00:00:53 Where are you located?
00:05:04 Jake arcade games
00:16:53 Where did you grow up?
00:19:18 Jake’s mentors
00:20:54 Getting serious about golf
00:48:19 Why do you wear Sqairz?
01:16:45 Where can people find you?

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So this is the all-new Uneekor Eye Mini, one of the year’s most anticipated golf launch monitors and simulators. Now, Uneekor is mainly known for building some of the best golf simulators in the world, and their technology is unsurpassed. But with the Eye Mini, Uneekor wanted to give golfers its unique simulator technology in a smaller portable form at a price that you can afford, thus giving you the option to not only use it at your home but to take it out of the range. In today’s video, we are going to see if this really is the best golf launch monitor and simulator of the year.

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In this week’s episode, I interview my good friend Brixton Albert, the Founder and CEO of Performance Golf Zone. Performance Golf is the leading online golf instruction company that provides golfers of all levels with the tools and resources they need to take their game to the next level. They aim to help 1 million amateur golfers play the best golf of their lives and enjoy every minute.

Their library of video training courses features instruction from some of the world’s most prestigious golf instructors and tour pros, including Sir Nick Faldo, Hank Haney, Nick Bradley, Martin Chuck, and David Leadbetter. They also offer a variety of tailored resources to help golfers improve their game, including revolutionary physical products and an exclusive VIP coaching program featuring world-renowned pros.

Their founder, Brixton Albert, is a passionate leader committed to helping golfers improve their game. As a scratch golfer, he understands the challenges that golfers face when trying to get better and firmly believes that the best way to learn golf is from the best of the best. Under his leadership, Performance Golf has grown into one of the world’s leading online golf instruction companies by consistently providing the highest quality instruction and resources available to experienced and novice golfers.

0:01:05 Where are you located?
00:01:32 Who taught you how to golf?
00:02:18 Tiger Woods the gamechanger
00:03:14 Did you play golf at High School and College?
00:04:42 Where did you go to school?
00:05:59 What did you do after graduation?
00:07:59 When did you start thinking about Performance Golf
00:10:30 What was the cost of your first golf course?
00:12:59 When was your first course launched?
00:17:14 When did you start getting more instructors?
00:20:29 How does Performance Golf works?
00:24:36 Do you have more products coming out
00:32:32 Where can people find Performance Golf?

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Rick Versace Jr. joins “Behind the Golf Brand” host Paul Liberatore to discuss his incredible journey in golf fashion and his forethought in working with social media influencers that help catapult their growth.

Proud 90 is just a group of guys that love hitting the links. When they go out, breaking 90 is considered a win for the day. Their approach to the game of golf is similar to our approach to life – always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off steam after a hard week at work. It’s about kicking back and having a few beers with your buds while playing a game we love. It’s about getting out there and having a great time on the course, regardless of whether we’re shooting in the 80’s or the 100’s.

At some point, it occurred to them that there was no golf brand for the average weekend hacker just looking to have fun — so they decided it was their duty to create one. And just like that, Proud 90 was born.

They think their fierce bold designs and comfortable, lightweight fabrics serve as a reflection of how they choose to play the game — sometimes unconventional, but never too seriously. Don’t get them wrong! They are always working on ways to improve their game, same as we’re always working on ways to improve their brand. That being said, they know they are never going to be on the PGA Tour but that hasn’t stopped them from going for it on every shot, and having a hell of a good time doing it.

00:00:59 Where are you located?
00:01:52 Did you golf a lot as a kid?
00:03:09 What is your handicap?
00:05:03 Did you play baseball in College
00:06:52 Did you like to work in finance?
00:08:18 What year did you start Proud90?
00:10:41 How did you come out with your logo?
00:13:43 In what year did you switch the logo?
00:15:44 How did you come up with the designs?
00:17:13 With how many designs did you start with?
00:29:06 Dont do gloves!
00:44:05 Where can people find Proud90?

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The post RICK VERSACE JR. OPENS UP ABOUT THE RISE OF PROUD 90, AND THE INCREDIBLE GROWTH OF THE APPAREL COMPANY IN JUST A FEW SHORT YEARS. appeared first on The Golf Wire.

Indoor Golf Shop Renee Delgado joins “Behind the Golf Brand” host Paul Liberatore to discuss how the golf retailer came to be, their exceptional growth, and the futre of the golf simulator industry.

• 00:01:01 Where do you live?
• 00:04:29 Did you play golf growing up?
• 00:06:47 Did you grow up in Texas?
• 00:09:20 Did you play sports in College?
• 00:11:46 What happend after College?
• 00:23:40 How did you start Indoor Golf Shop?
• 00:42:41 Why Indoor Golf Shop focus areas
• 00:43:50 How did you get achieve acceptional growth?
• 00:49:48 Where can people find your store?

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The post RENEE DELGADO OPENS UP ABOUT THE METEORIC RISE OF INDOOR GOLF SHOP AND HOW IT HAS RADICALLY CHANGED THE GOLF SIMULATOR INDUSTRY. appeared first on The Golf Wire.