ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Villa Rica, Georgia’s The Frog Golf Club, an 18-hole parkland-style course that formerly hosted the Georgia Open. Located just 40 miles from Atlanta and now owned by Atlanta-based investment form US Strategic Capital, this Tom Fazio-designed layout that opened in 1998 is known for its bentgrass greens and memorable bunkering.

“The Frog was designed by Tom Fazio around the same time he designed The Seaside Course at Sea Island and The National at Reynolds Lake Oconee. It’s a terrific layout that our team is excited to return to its rightful position as one of the premier daily fee courses in the Atlanta market,” said Doug Hellman, Chief Development Officer for Bobby Jones Links. “We will initially work on elevating course conditions, developing the customer journey and training and empowering staff to focus on the details that make a difference.”

Bobby Jones Links, which manages more than 38 select properties in 12 states, will employ its expertise and deep resources to uncover opportunities that drive financial performance while maintaining a laser focus on delivering unsurpassed customer service. BJL will oversee daily operations and train employees with its comprehensive library of standard operating procedures, proprietary tools, best management practices, and expertly developed leadership training program.

“What sets Bobby Jones Links apart to us is that they understand what needs to happen operationally to maximize profitability. On the other side of the token, our customers are looking for an enjoyable experience at a fair value,” said Thomas Gwynn, Vice President of US Strategic Capital. “If we can continue to see improvements to our operations while also garnering a loyal following from the golf community, that’s the key. We think Bobby Jones Links has proven that they know how to put that winning formula to work.”

The Frog extends 7,018 yards from the tips, and perpetually has excellent reviews and ratings from golfers online. BJL is poised to take the facility to the next level. “How we position The Frog will be reflective of the course here, this premium Fazio layout,” says Hellman. “We are committed to maintaining the great golf, great conditioning, and great customer service.”

For more information, visit BobbyJonesLinks.com and FrogGolfClub.com.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

About The Frog Golf Club

Designed by legendary golf course architect Tom Fazio, The Frog is widely considered to be among the top courses in Georgia. Located off Interstate 20 in Villa Rica, this is a masterpiece layout complete with bentgrass greens and expansive bunkering.

Media Contacts:

Kevin Frisch PR

Kevin Frisch

(989) 614-0241

kevin@kevinfrischpr.com

Carl Mickelson

(512) 797-2673

carl@kevinfrischpr.com

Katie Lentine
Marketing Manager

Bobby Jones Links

katie.lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE THE FROG GOLF CLUB IN GEORGIA appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, recently held its annual Cloverleaf Collaborative, a gathering of the leaders from its portfolio of managed properties to engage in networking, teambuilding, educational and leadership seminars and to award the outstanding achievements of BJL team members and properties who excelled in 2023.

“This annual event reinforces what incredible people make up Bobby Jones Links and the dynamic leaders and wonderful diversity we have among the properties in our portfolio,” said BJL Founding Partner Steve Willy. “We’re extremely proud of the great passion and professionalism that runs through the teams at each of the properties we manage and we’re particularly pleased to give some well-deserved attention to the clubs, courses and individuals who have been going the extra mile to provide their members and clientele the very best experiences.”

In addition to meetings, mixers and seminars, the BJL Cloverleaf Collaborative also hosted guest speaker Alex Weber, a former competitor and host of the American Ninja Warrior television program. Weber delivered a motivational speech on personal growth, overcoming failure and developing a winning mindset.

Awards were given in multiple categories to properties and team members at various BJL-managed properties from all over the U.S. This year’s winners include:

CLUB OF THE YEAR, PRIVATE
Travis Pointe Country Club, Ann Arbor, MI

CLUB OF THE YEAR, PUBLIC
Towhee Club, Spring Hill, TN

GENERAL MANAGER OF THE YEAR, PRIVATE
Reggie Kratzer, The Georgia Club, Statham, GA

GENERAL MANAGER OF THE YEAR, PUBLIC
Paul Carey, Cobblestone GC

GOLF PROFESSIONAL OF THE YEAR
Bob Byrnes, Hope Valley Country Club, Durham, NC

TENNIS PROFESSIONAL OF THE YEAR
Tara Puc, Eastpointe Country Club, Palm Beach Garden, FL

SALESPERSON OF THE YEAR
Bo Casey, Towhee Club, Spring Hill, TN

MEMBERSHIP SALESPERSON OF THE YEAR
Taylor Keef, The Ooltewah Club, Ooltewah, TN

EXECUTIVE CHEF OF THE YEAR
Jason Berthold, Travis Pointe Country Club, Ann Arbor, MI

FOOD AND BEVERAGE MANAGER OF THE YEAR
Morgan Holland, The Georgia Club, Statham, GA

GOLF COURSE SUPERINTENDENT OF THE YEAR, PRIVATE
John McMullan, The Georgia Club, Statham, GA

GOLF COURSE SUPERINTENDENT OF THE YEAR, PUBLIC
Mike Klaskala, Legacy Golf Links and Fox Creek Golf Club, Smyrna, GA

SOCIAL MEDIA PERSON OF THE YEAR, PRIVATE
Brantley Power, The Georgia Club, Statham, GA

SOCIAL MEDIA PERSON OF THE YEAR, PUBLIC
Katherine Walsh, Towhee Club/Birdsong Social, Spring Hill, TN

BOBBY JONES PERSEVERANCE AWARD
Peter Rouillard, BJL Support Center

BOBBY JONES AWARD WINNER
Katy Pratt, BJL Support Center

ROOKIES OF THE YEAR
Liz Lissner, Controller, Travis Pointe Country Club in Ann Arbor, Michigan
Brad Poplyk, Head Golf Professional, Cypress Landing Golf Course in Chocowinity, North Carolina
Stephanie Jacobsen, Food and Beverage Manager, Towhee Golf Club in Spring Hill, Tennessee
Nathaniel Arndt, Superintendent, John A. White Golf Course, Atlanta, Georgia
Michele Spiess, Dining Room Manager, Eastpointe Country Club, Palm Beach Gardens, Florida
Chef Dustin Maley, Fairfield Glade Community Club, Crossville, Tennessee
Kori Isaac, General Manager, Travis Pointe Country Club, Ann Arbor, Michigan
Alec Moore, Director of Tennis Hope Valley Country Club, Durham, North Carolina
Kayla Jones, Head Golf Professional, Bobby Jones Golf Course

Bobby Jones Links manages a select collection of private clubs, public golf courses and sport and social clubs across the United States, executing strategic leadership, management, and advisory services to optimize operations and member/guest/client experiences. Dayton, Ohio’s Piqua Country Club and Green Oaks Country Club outside of Pittsburgh, PA are the newest clubs to entrust BJL with management services.

To learn more, visit BobbyJonesLinks.com.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, Fla., the company supports over 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Bobby Jones Links
Katie Lentine
Marketing Manager
kaite.lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS ANNOUNCES ANNUAL CLOVERLEAF COLLABORATIVE HONOREES appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Green Oaks Country Club in Verona, Pa. This classic Donald Ross design is a par-71 that Ben Crenshaw once likened to playing in heaven.  Originally a nine-hole layout, the membership in 1913 engaged Donald Ross for a new 18-hole course after purchasing an additional 46 acres adjacent to the original property. Ross returned in 1914 to finish placing the bunkers, and the course opened in the fall of 1914.

“Pittsburgh is a very golf rich market with an excellent history and Green Oaks is part of that with a classic Donald Ross design and a strong legacy. The club is extremely accessible and it offers a top-notch course and playing experience, as well as a fully amenitized clubhouse with a large members grill, pool, tennis, and new pickleball courts. The board is intent on continuing to elevate the member value proposition through the execution of a strategic capital improvement plan,” said Doug Hellman, Chief Development Officer at BJL.

This classic golf course has certainly remained the centerpiece of the club, and now the BJL team has begun reestablishing and elevating the facility’s leadership team. “We are handling the executive search and vetting of all candidates, and in collaboration with the Board will place individuals in key leadership positions who are complementary to achieving the club’s and board’s goals,” said Hellman. “We immediately placed an interim general manager – Allyson Kahl-Darling – a senior member of our team, so we could hit the ground running. She’s worked with our staff training and leadership center.”

The Green Oaks executive board did a thorough search for the best fit in a management company and chose BJL for their expertise in navigating growth and developing staff with key leaders in critical roles. “We’re enthusiastic about the future at Green Oaks with Bobby Jones Links managing the club’s operations.  The level of complexity that has come with the club’s consistent growth over the past three years made it clear that we needed some help,” said Club President Marc Olin. “I expect the member experience to be elevated by BJL’s management and team-building skills and that they will optimize the club’s service delivery. We look forward to BJL shepherding the process of hiring for key roles and infusing engaging and enriching programming and culture at Green Oaks. With our recently renovated Donald Ross golf course and fantastic membership, we’re confident that Green Oaks can be one of the premier club experiences in the region.”

Green Oaks has a very welcoming environment and showcases its many historical and vintage characteristics. “They put a great deal of time and investment into the course – installing a new irrigation system, removing trees and opening it up so members can fully appreciate how Donald Ross laid out the course more than 100 years ago. It’s really quite spectacular,” said Hellman. “There are no homes lining the fairways and the topography and elevation changes are dramatic, which adds to the enjoyment of playing one of the best historic courses in the Pittsburgh area.”

BJL is also implementing new programming events and member communication platforms immediately. “People are going to notice a dramatic change in the culture of the club and the staff, the level of hospitality and stewardship,” said Hellman. “The overall membership experience will be elevated.”

For more information, visit BobbyJonesLinks.com and GreenOaksCC.com. 

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

About Green Oaks Country Club

A hidden gem set in the rolling hills of Verona, Pa., this magnificent Donald Ross-designed 18-hole, par-71 golf course is complemented by A+ practice facilities, outdoor tennis and pickleball courts, junior Olympic size outdoor swimming pool, member events, indoor and outdoor dining, private tennis, pickleball and golf instruction, and a Ladies Golf Association league.

Green Oaks maintains some of the best greens in Western Pennsylvania year after year. After a 1982 U.S. Open Qualifier, future Masters Champion Ben Crenshaw stepped off of the 18th green and stated “playing here was like playing in heaven.” The layout comes packed with challenging shots, slick sloping greens, and large fronts — and the course is a true test for players of all skill sets. Additionally, there are elevation changes, strategic bunkering, and several of the toughest par-3’s around town.

Members at Green Oaks Golf and Country Club have access to our practice facilities that include our 10-acre driving range, short game and bunker area, and two chipping and putting greens.

 
Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie Lentine
Marketing Manager

Bobby Jones Links
Katie.Lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE PITTSBURGH’S GREEN OAKS COUNTRY CLUB appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Hickory, N.C.’s Player’s Ridge Golf Course, a premier public golf course with a country club setting.

Located within minutes of downtown Hickory, Player’s Ridge is known for its challenging-yet-fun 18-hole layout set amongst ample hilly terrain bordered by native trees, natural ponds and idyllic mountain views.

“We are excited to find a strategic partner in Bobby Jones Links who will be instrumental in elevating the customer experience for our valued clientele. BJL demonstrated individualized care in walking our team through their vision for optimal operations and unlocking the great potential Player’s Ridge has to be one of the essential golfing experiences in the region,” said Player’s Ridge owner Brandon Lee.

On the BJL side, being selective about working with properties with distinct growth potential and cultural alignment on short- and long-term goals allows the proven management firm to maintain personalized relationships with their clients for optimal success.

“It was apparent early in our conversations with Brandon Lee that we were aligned, and that Player’s Ridge is the kind of property that can get exponentially better as it matures and as we implement best practices that raise the quality of the customer experience,” said Doug Hellman, Chief Development Officer. “Hickory has a thriving downtown and recently made U.S. News’s list of Best Places to Live and Best Places to Retire. It’s a beautiful place with a strong golf market and our collective team is excited about how newcomers and locals will react to the new golfing experiences, events and refined operations that are coming to Player’s Ridge. The future is bright.”

BJL will work closely with the Player’s Ridge team to bring new programming, events, and attractions to enliven the experience, whether that involves live music, serving refreshments at the driving range on certain nights, or other proven event models. “BJL has a vast amount of food and beverage experience as well as the technology, analytics, and expertise to efficiently operate the business while giving guests the best possible leisure experience,” said Lee. “Player’s Ridge is now in fantastic shape with a growing customer base. We’re excited to take it to the next level and BJL will be instrumental in implementing the proper next steps with us to make the next chapter in Players Ridge history its most exciting yet.”

For more information, visit BobbyJonesLinks.com and PlayersRidge.golf.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

About Player’s Ridge Golf Club

Player’s Ridge is a premier public golf course with a country club setting. Our scenic golf course is always in great condition and is designed for all levels of play. The course is always open to the public and is located within minutes of downtown Hickory.

Media Contacts:

Kevin Frisch PR

Kevin Frisch

(989) 614-0241

kevin@kevinfrischpr.com

Carl Mickelson

(512) 797-2673

carl@kevinfrischpr.com

Bobby Jones Links
Katie Lentine

Marketing Manager

Katie.Lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE PLAYER’S RIDGE GOLF COURSE appeared first on The Golf Wire.

The NGCOA is the leading authority on golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. Crouse, a Rice University graduate and veteran PGA and CMAA member, has spent more than three decades developing, building, and managing golf properties, experience that ideally fits the profile for NGCOA leadership. 

“It is a real honor to be selected to the NGCOA’s Board of Directors,” Crouse said. “This diverse and uniquely expert organization plays a critical role in educating, broadening the network and knowledge base, and advocating for the golf industry. This board is represented by a diverse, highly experienced, and educated contingency that unites various regions, backgrounds, and leadership perspectives to serve the best interests of golf course owners and the golf industry.”

A not-for-profit organization, the NGCOA is the only trade association dedicated exclusively to golf course owners and operators. The NGCOA helps them operate more successful clubs through advocacy, education, information resources, purchasing programs, and networking opportunities.

“I look forward to working with this accomplished and dedicated group of club owners and operators, but I’m also excited about the advocacy role the NGCOA plays on behalf of all golf course owners and the golf industry with initiatives like National Golf Day and many others. CEO Jay Karen and team have made a tremendous impact on the NGCOA and its pivotal role in the advancement, preservation, and growth of club ownership.”

For more information, visit www.bobbyjoneslinks.com, or ngcoa.org.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private, and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie Lentine
Marketing Manager
Bobby Jones Links
katie.lentine@bobbyjoneslinks.com

The post NATIONAL GOLF COURSE OWNERS ASSOCIATION NAMES BOBBY JONES LINKS FOUNDING PARTNER WHITNEY CROUSE TO BOARD OF DIRECTORS appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Dayton, Ohio’s Piqua Country Club, a classic Midwest property with a player-friendly 18-hole golf course. The original six holes were designed and built in 1896 – just eight years after the first golf course opened in the United States. In 1920, renowned course architect Donald Ross redesigned those holes and added three more. Later, the course had more enhancements and renovations, including the addition of nine holes designed by Jack Kidwell. Piqua is Dayton’s oldest golf course and Ohio’s second oldest.

“We courted several other management companies and what led us to BJL was the attention to detail and their team’s plan to orient their management strategy specifically toward our biggest needs,” said Piqua Board President Chris Francis. “Piqua has a tremendous history and great opportunity to welcome in more local young families who want to be a part of a historic golf course in superb conditions as well as the swimming pool and other excellent amenities here. We’re aligned with BJL to concentrate a push in our sales and marketing efforts and in elevating the food and beverage experience. We’re excited to move forward with BJL (as well as with our new, highly respected general manager) and benefit from their expertise and best practices in these areas.”

BJL will work closely with the Piqua’s team to bring new programming, events, and attractions to enliven the member experience and raise awareness of the club’s rich heritage and refined amenities to make the membership offering even more appealing to multigenerational families in the region.

“Our team’s initial focus will be on enhancing the value proposition of being a member and highlighting all of the amenities, the legacy it has, and the benefits of membership,” said Doug Hellman, Chief Development Officer for Bobby Jones Links. “We’ll also explore new membership offerings and products to help make the club more accessible to a broader profile of members, especially younger members and families. We’ll leverage our deep expertise in digital marketing and social media to ensure potential members in the surrounding area are aware of everything Piqua Country Club has to offer. The club has been primarily recognized for its fantastic Donald Ross designed golf course; however, our goal is to activate all its amenities to breathe new life into the club to make it one of the top lifestyle clubs in the market. Initially, we’ll focus on food and beverage, taking a deep dive into the data to thoroughly understand what’s driving the numbers. And, at the same time, we’ll listen to the members to find out what types of events, menu items, programming and hours of operation they want in an effort to enhance member engagement.”   

Tree-lined bentgrass fairways, small undulating greens, and large mature oak trees are just a few characteristics of the classic layout whose history spans almost 13 decades. Elevated tee boxes offer visually stunning views of the rolling terrain and manicured fairways. With five sets of tees, the course is very player-friendly for golfers new to the game, but still quite challenging for low-handicap golfers.

Hellman added that the hands-on approach BJL takes with clubs allows their team to tailor its approach to provide a genuine and highly personalized culture. “We don’t take a one-size-fits-all approach,” he said. “It’s not the services that we provide, but rather how we deliver them. Every club is unique. Piqua is in a smallish market, and it’s an older club with a lot of traditions that have to be preserved. But at the same time, this board is very forward-thinking, and they know they have the responsibility to members to think forward and create the relaxed, comfortable, welcoming, and inclusive club that the next generation of members wants to join. We want to consistently pay great attention to detail, hospitality and ambassadorship to make Piqua Country Club the ideal home away from home for members.”

For more information, visit BobbyJonesLinks.com and PiquaCountryClub.com. 

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

About Piqua Country Club

Piqua Country Club features a classic, player-friendly 18-hole Golf Course. The original 6 holes of the Course were designed and built in 1896. In 1920, the renowned Golf Course architect Donald Ross redesigned the original 6 holes and added three new holes to make up the first 9 holes. Later, the Golf Course had more enhancements and renovations including an additional 9 holes designed by Golf Course architect, Jack Kidwell. The Course at Piqua Country Club is the oldest Golf Course in the Dayton, Ohio area and the second oldest in the state.

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie Lentine
Marketing Manager
Bobby Jones Links
Katie.Lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE OHIO’S PIQUA COUNTRY CLUB appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Hebron, Kentucky’s Traditions Golf Club, an 18-hole golf haven tucked in the rolling hills outside of Cincinnati. BJL will work closely with the Traditions team to elevate the member experience and leverage the club’s heritage and infrastructure to make the membership offering even more attractive and engaging.

The par-72 championship layout which has been one of the most respected golf properties in the region since 1992, delivers an unforgettable golfing and social experience. It boasts 400 acres of unspoiled natural terrain, challenging elevation changes, and native forests with abundant wildlife.

Now, BJL, which manages more than 30 properties in 12 states, will employ its unrivaled expertise to manage an already-vibrant club and infuse the member experience with elevated service and outside-the-box event and operational programming. BJL will also oversee daily operations and hire employees who will have access to its comprehensive library of proprietary tools, best management practices and expertly developed leadership training program.

“We have the opportunity to bring the Traditions team together and really establish a special common mission,” said Doug Hellman, Chief Development Officer for Bobby Jones Links. “The other essential step is refining the member journey from beginning to end, from how members engage with staff when they come on property, until they leave. All of that enhances the value proposition of being a member at Traditions.”

Traditions has been managed under the same private ownership group since it was acquired by local entrepreneurs David Brooks and Chris Penn in 1996. After an exhaustive search, the ownership selected BJL’s expert team to lead Traditions into a proud next chapter. “We provided ownership assurances and peace of mind that we were aligned with their vision for the coming years and that the legacy of this club is in the right hands,” Hellman continued. “There was a very strong understanding of their goals and trust in BJL to develop a dynamic working plan to achieve those goals as we run the day-to-day business in the most efficient ways possible.”

The mission of Traditions has always been to respect the time-honored standards of the game while presenting golf as it should be to golfers in the metropolitan Cincinnati area. The club has also received numerous awards and hosted many of the state’s biggest amateur and professional championships over the past three decades.

“We’re excited to partner with Bobby Jones Links and to take advantage of their team’s expertise in club operations to raise the club to even higher standards. We want the members, staff and ownership to continue to be proud of the operation,” said Chris Penn. “Bobby Jones Links understands that our legacy is critical and the better the member experience, the stronger that legacy will become. We trust Bobby Jones Links to maintain the reputation of Traditions as one of the very best clubs in the region.”

Traditions is perennially ranked inside the top 10 on Golf Digest’s Best Clubs in Kentucky and has hosted Kentucky PGA Section championships, Greater Cincinnati Golf Association championships, the Kentucky Amateur, Kentucky Open and U.S. Amateur and U.S. Mid-Amateur qualifiers.

“If you’re a golfer in that market, it’s one of the top clubs to belong to,” Hellman said. “It’s not stuffy, it’s not pretentious. It’s a very welcoming environment focused on enjoying the game of golf. It’s a great place to be.”

For more information, visit BobbyJonesLinks.com and TraditionsGolfClub.com.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports more than 30 properties in 12 states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

About Traditions Golf Club

Tucked away in the rolling hills of Northern Kentucky, Traditions Golf Club is a haven for golf enthusiasts. The club opened in spring of 1992 with a mission to bring the time-honored standards of the game and present golf as it should be to golfers in the Greater Cincinnati, Ohio and Northern Kentucky area. Visit www.traditionsgolfclub.com to learn more information about the Club.

Media Contacts:

Kevin Frisch PR

Kevin Frisch

(989) 614-0241

kevin@kevinfrischpr.com

Carl Mickelson

(512) 797-2673

carl@kevinfrischpr.com

Katie Lentine
Marketing Manager

Bobby Jones Links

katie.lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE NORTHERN KENTUCKY’S TRADITIONS GOLF CLUB appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, and Legends, a global premium sports and entertainment experiences company, are thrilled to announce their partnership aimed at redefining the golfing and retail experience through Legends’ MyShop merchandise platform.

This groundbreaking collaboration brings together Bobby Jones Links’ unparalleled expertise in golf course management and Legends’ MyShop customized online golf shop merchandise solutions for golf and country clubs. By leveraging their combined strengths, the partnership aims to enhance the overall customer experience at Bobby Jones Links-managed properties.

“Our partnership with Legends aligns with our commitment to introducing innovative solutions to elevate the customer experience and financial performance at our managed clubs,” said Doug Hellman, Chief Development Officer at Bobby Jones Links. “Legends’ MyShop platform affords customers the ability to purchase quality merchandise from marquee brands with the convenience of having it shipped directly to their home or the club.  Together, we will create merchandise offerings that capture the essence of each partner club, providing customers with distinctive products that showcase their home away from home.”  

MyShop, an online merchandise solution provided by Legends global merchandise division, is elevating the retail experience at golf and country clubs through an enhanced digital presence. By working closely with Bobby Jones Links properties, the platform will offer online shopping hosted on the club’s website with custom-logoed merchandise options designed to reflect each club’s brand.

“We’re excited to partner with Bobby Jones Links, an organization known for its dedication to excellence and innovation in the club industry,” said Will Bacas, Vice President of MyShop, Legends Global Merchandise. “People have gravitated to the ability to shop from their homes and get club-logo’d apparel drop shipped directly to their doorstep.  We’re delighted to be working with Bobby Jones Links and bring this new member service to their properties.”

Through this collaboration, customers at Bobby Jones Links-managed properties can look forward to a wide range of high-quality merchandise, featuring their club’s branding.  Both companies are committed to delivering exceptional value to customers, ensuring that every aspect of their experience, from the courses they play to the merchandise they enjoy, reflects the highest standards of quality.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and leisure. We are industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow @TheLegendsWay on Twitter and Instagram.

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie Lentine
Marketing Manager
Bobby Jones Links
katie.lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS FORMS PARTNERSHIP WITH LEGENDS TO ENHANCE RETAIL OFFERINGS AT PARTNER CLUBS appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has been named the official management company of Chapel Hills Golf Club and Mirror Lake Golf Club, two Atlanta-area private golf clubs that offer joint membership privileges. Atlanta-based Silverline Golf Group recently completed the purchase of both clubs and will begin improving the amenities and developing an enhanced slate of member events and activities to appeal to more demographics within the membership.

Bobby Jones Links will leverage its expertise in club operations and optimizing member experience at clubs all over the country while taking a hands-on approach to revitalizing Chapel Hills and Mirror Lake which both sit just a few miles from BJL’s Alpharetta Support Center.

“Bobby Jones Links is honored to have been selected by Silverline Golf to manage and serve the membership of Chapel Hills Golf Club and Mirror Lake Golf Club,” said Bobby Jones Links Founding Partner Steve Willy. “Both the ownership and the BJL team see tremendous opportunity for these 18-hole Chapel Hills and 36-hole Mirror Lakes properties to become the hubs of their respective communities and bring a deep sense of pride and lifestyle enrichment for this membership. The greatest days are ahead for these sister clubs as they start to become true destination clubs with a great wealth of rewarding activities for every member of the family.”

Willy emphasizes that the outstanding existing infrastructure in the fine quality of both golf courses and clubhouses and a healthy and thriving membership will allow Silverline Golf and BJL to hit the ground running with immediate implementation of events and programming that will breathe new energy into the club and incentivize members to spend more time at the club while enjoying greater value from their memberships. While most of the first wave of improvements will pertain to event and activity programming, with additional fun and engaging activities presented in an attractive and inclusive way, some clubhouse, cart path and sand trap improvement projects will also be addressed early in this transitional phase. The BJL team will work collaboratively within the fast-growing and economically thriving Villa Rica community to make Chapel Hills and Mirror Lake an attractive destination for charitable and corporate events that bring additional pride and purpose.

According to Silverline Golf leadership, BJL was selected to manage Chapel Hills and Mirror Lake because of its expertise in operating clubs efficiently but also because the nimble management firm takes a personal approach that brings out the true culture and identity of each club it manages. BJL will focus on bringing new life to the clubs and making the experience more fun for all ages by offering more programming that matches the active lifestyle and fun-seeking habits of today’s families.

“We’re excited for this transition for our team as much as we are for the members of Chapel Hills and Mirror Lake because these members are going to experience a much deeper and much more fun and engaging connection to their club,” Willy adds. “From the BJL side, it’s an opportunity to use our collective skill base and industry expertise to do something really special in a club and community that might have been a touch underserved in the past, but their time has definitely come and our team will see that member experience is completely optimal and very true to the community and people who make this membership special.”

Chapel Hills Golf Club (rated 4.5 by GolfPass users) and Mirror Lake Golf Club (with its Mountain and Lake courses both rated 4.8 by GolfPass users) are billed as two great clubs with exceptional golf and more. Located just west of Atlanta in Douglasville, the 18-hole Chapel Hills Golf Club is a member favorite designed by Rocky Roquemore and Jeff Burton. The undulating double green on holes 9 and 18, as well as all of its other greens are some of the best-kept and fastest in the area. The layout meanders through steep hills and numerous granite outcroppings that are typical in Georgia. It’s an aesthetically pleasing course that’s challenging to play. Perched high above the course, the clubhouse offers spectacular views of the surrounding natural beauty and includes a pro shop, restaurant and locker rooms. Members can enjoy indoor dining and gorgeous views on the patio overlooking the course. It’s also easy to host events in the private dining room with signature service. In addition to great pool and tennis amenities, the club offers a robust calendar of events and seasonal activities specifically tailored to children.

Also, just west of Atlanta in Villa Rica, Mirror Lake is a Roquemore and Burton creation that’s been delighting members and guests since it opened in 1999. Set on the shore of beautiful 100-acre Mirror Lake, its 36 holes of great golf feature some of the area’s most spectacular views. Atlanta golfers who choose to make the short drive on I-20 to visit Mirror Lake always enjoy the challenge of the four distinct nines and five tee options. Members take in the gorgeous panoramas as they dine in the grill, which offers tableside and walk-up service and a patio for outdoor dining. The private dining room accommodates up to 40 guests for parties and golf events. In addition to four outdoor tennis courts and a swimming pool, a spacious clubhouse offers a fully stocked pro shop and locker rooms, plus kids’ activities and a variety of events.

Membership includes access to both clubs. Walking is permitted at both facilities after 3 p.m. on weekends and holidays. Both clubhouses include a dining room, men’s and women’s locker rooms and a pro shop. But the clubs offer more than just great golf. Members enjoy tennis, swimming, and a variety of events for adults and children, as well as the amenities provided by the clubhouses. Sports clinics and programs are offered throughout the year, as well as group and private lessons. Chapel Hills/Mirror Lake members also received preferred rates on golf at other participating BJL-managed golf courses.

To learn more, visit BobbyJonesLinks.com.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports over 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

Media Contacts:

Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie Lentine
Marketing Manager
Bobby Jones Links
katie.lentine@bobbyjoneslinks.com

The post BOBBY JONES LINKS TO MANAGE CHAPEL HILLS AND MIRROR LAKE GOLF CLUBS FOR NEW OWNER SILVERLINE GOLF GROUP appeared first on The Golf Wire.

ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has expanded its consulting partnership with Woodlake Country Club in Vass, North Carolina, to include turnkey operations management of the facility.

Bringing back Woodlake’s entire infrastructure, which was devastated by flooding seven years ago during Hurricane Matthew, has been an inspiring and expertly orchestrated collaboration between the owners – the Allison family who owns and runs North Carolina-based Systel Business Equipment – and Bobby Jones Links’ experienced team of industry leaders, including General Manager Jeff Crabbe, who joined Woodlake in August. The local community, who live just a few miles from both the famed Village of Pinehurst and Fort Bragg, has responded enthusiastically to the rebirth of Woodlake with almost all of its designated Founding Memberships being sold since becoming available in September.

“Our ownership has been judicious and incredibly committed to open Woodlake in phases, and Bobby Jones Links plays an integral role in not only the day-to-day operations of Woodlake, but helping our team navigate the big picture decisions around structure and projects that will make this a special golf property for multiple generations,” said Crabbe. “The enthusiasm for our initial membership offerings validates the path this team has been on and inspires us to work hard to make Woodlake everything these members, and this community, deserve.”

Woodlake, which will continue to open its rebuilt amenities in phases, recently launched a soft opening that has included preview rounds on its 18-hole, par 72 golf course that was recently renovated by accomplished golf course architect Kris Spence. A 3,500-square-foot, finely landscaped patio space overlooking Woodlake’s first tee and fully-stocked pro shop are also operational and will be followed by the construction and build out of the clubhouse’s new indoor dining space.

The full build out of Woodlake’s upscale amenities will include the practice range, swimming pool, full-service clubhouse, and multi-purpose complex with indoor pickleball courts and golf simulators.

“We are ecstatic to expand our relationship with Woodlake owners to continue to showcase the Club as a premier club and community in one of the most distinguished markets in the country,” said Doug Hellman, Chief Development Officer. “The rebirth of Woodlake is going to be a project that further galvanizes a strong community and brings pride along operational innovation to a membership hungry to enjoy the enriched lifestyle they’ve been missing. Bobby Jones Links, with our deep bench of knowledge and expertise, will remain steadfast in realizing the ownership’s vision for Woodlake for many years to come.”

Purchased by Atlantic National Capital through foreclosure in 2021, the entity immediately launched an ambitious plan to restore Woodlake and hired Kris Spence to remodel the Maples Course. Bobby Jones Links was retained as a consultant in April of 2023 to help revitalize the club and prepare it for full operations. While the prospect of rebuilding a country club from the ground-up with a fresh vision would seem daunting to many, Woodlake’s owners have had the counsel of Bobby Jones Links to navigate decisions like how to establish appropriate membership offerings and pricing in the market, managing staffing, optimizing expenses and revenue, rebranding with a new logo and making sure the new Woodlake has the right slate of attractive amenities and lifestyle offerings to attract and grow the membership.

“It has been amazing having Bobby Jones Links onboard to help manage this expansive project. They have a lot of experience in the industry and know how to take Woodlake to the next level. We are confident that partnering with them was the best decision to help bring this vision to life,” said Woodlake Co-investor and Project Manager Cara Spencer.

To learn more, visit BobbyJonesLinks.com or WoodlakeCountryClubNC.com.

About Bobby Jones Links

Bobby Jones Links is a privately owned club management company offering hands-on, turnkey operations management and advisory services to select daily fee, private and semi-private clubs. Based in Atlanta with an office in Naples, FL, the company supports 30 properties in eleven states, including Bobby Jones Golf Course, Hope Valley Country Club, Eastpointe Country Club, and Travis Pointe Country Club. Visit www.bobbyjoneslinks.com to learn how Bobby Jones Links makes a difference for their clients and associates.

 
Media Contacts:
Kevin Frisch PR
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com

Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com

Katie LentineMarketing Manager
Bobby Jones Links
katie.lentine@bobbyjoneslinks.com

The post NORTH CAROLINA’S WOODLAKE COUNTRY CLUB EXPANDS PARTNERSHIP WITH BOBBY JONES LINKS appeared first on The Golf Wire.