BOURBON, MO – Imperial Headwear, voted the #1 headwear brand for private and resort golf facilities for six consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels in 2022” by Golf Datatech, announced a multi-year sponsorship of rising golf phenomenon, and ‘best dressed man on Tour,’ Keith Mitchell.
The 31-year old PGA Tour pro makes his second appearance at The Masters this week in Augusta, GA. He will be wearing a custom green and gold Imperial Tour Visor® at the major, featuring the embroidered logos of his other sponsors Cisco and Mizuno. The iconic, Imperial original style has become Keith’s signature accessory and he’s well known for wearing one exclusively while on Tour.
“This partnership took shape in a really organic way,” said Mitchell. “My dad introduced me to the idea of wearing a visor on the golf course at a very young age, so it’s sort of always been a part of my look. Imperial is an historic brand that makes some of the best hats in golf, so picking a classic like the high crown Tour Visor® to wear while I play seemed like a natural fit.”
The Imperial Tour Visor® is proudly made in the USA from Oeko-Tex® certified organic cotton, and ‘Cashmere Keith’ has been utilizing a variety in his throwback styling for years. Dressing like the old school greats has fans crediting him with bringing back classic golf style. While most professional golfers don spandex and other synthetic performance fabrics, Mitchell famously opts for all natural fibers like cotton, wool or cashmere, making him a standout both on and off the course.
“I’m thrilled to welcome Keith to the Imperial team as an official brand ambassador,” said David Shaffer, Senior Vice President of Sales at Imperial. “I’ve personally followed his career and cheered him on as he developed. Being a part of his next chapter and supporting him along the way is a very special opportunity.”
About Imperial
Founded in 1916, Imperial is the leading manufacturer of premium quality headwear, apparel and accessories for the golf market. Imperial’s products can be found at 99 of the Top 100 and over 75% of the Top 400 golf courses in the United States.
Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear and apparel with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative fabrics and designs, as well as logo decoration and embellishment technologies.
For further information please visit Imperialsports.com. Follow Imperial Headwear on Instagram @ImperialHats and on Facebook at facebook.com/ImperialHeadwear.
Tori Cole
Marketing Manager
Tcole@imperialsports.com
