Starting the final round tied for the lead at -15, the Californian came out of the blocks firing, making birdies on the 1^st, 4^th, 7^th & 9^th holes to make the turn in 4 under-par 31. A bogey on the 10^th hole was quickly rectified with back-to-back birdies on the 11^th and 12^th holes to set up a 72^nd hole grand finale where a 6ft birdie putt was calmly holed for a 6-under par round of 65 and an emotional first Major title.

The win at The PGA Championship takes Softspikes’ 2024 Tour win tally to 20 in 22 events along with a clean sweep at the two Majors. Nine of the players finishing tied 8^th or better put their trust in Softspikes as they competed over the undulating fairways of Valhalla Golf Club. In total, 26 of the top 34 finishers chose to wear spikes over a spikeless alternative. 

“Sunday at The PGA Championship was a thrilling spectacle, and we were delighted to see the winner, leading from start to finish wearing Softspikes, secure a richly deserved first Major against one of the strongest fields of the year,” commented Joe Henderson, President, Softspikes.

Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about the impact wearing spikes has on consistency and distance. To achieve optimal performance benefits, golfers should be switching up their spikes every 15 rounds. 

For more information on replaceable traction and to shop all Softspikes models visit www.softspikes.com

Follow Softspikes on social media at: 

Instagram: @softspikesgolf

Facebook: @softspikes

Twitter: @softspikesgolf

About Softspikes:

Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.

The post VICTORY AT VALHALLA FOR SOFTSPIKES AS THE WINNER CAPTURES MAIDEN MAJOR TITLE AT THE PGA CHAMPIONSHIP appeared first on The Golf Wire.

Luxury Italian golf fashion brand Duca del Cosma has seen seven of its premium handcrafted golf shoes sweep up in the sought-after ‘Best Of’ listings and ‘Editor’s Choice Awards’ from leading golf media publications and websites in the U.S. and UK.

New for 2024, the striking DAVANTI shoe received the most attention as it was credited with four awards from some of the most well-respected golf writers. Golf Digest – America’s #1 golf magazine – featured the style in its prestigious ‘Best Men’s Golf Shoe of 2024’ category, while the shoe was also selected by a team of experts at UK titles Golf Monthly, Today’s Golfer and bunkered for a coveted Editor’s Choice Award.

In a recent review, Dan Parker – Staff Writer at Golf Monthly – said: “The DAVANTI is certainly a bold statement but it stands out from many other spikeless shoes thanks to its looks, quality and attention to detail and craftsmanship that goes into making each pair.”

“We’re absolutely thrilled to see the DAVANTI style receive such high praise and top-level recognition in what is always a super competitive category,” said Frank van Wezel, Chairman of Duca del Cosma. “It’s a huge testament to our product team for applying incredible attention to detail and the most advanced golf shoe technologies to deliver superior traction and dynamic stability, plus all-day comfort straight out of the box,” he added.

The sporty POSITANO and spiked BERNARDO shoes were among the brand’s two other designs that featured in the Golf Digest showcase, as well as in MyGolfSpy’s ‘Best Spikeless’ and ‘Best Spiked Golf Shoes of 2024’ rankings respectively.

Three super vibrant designs from the brand’s uncompromising women’s collection were selected for the Golf Digest ‘Best Women’s Golf Shoes of 2024’ shortlist. These were the versatile GIORDANA, stylish OLIVERA and spiked AVANTI styles offering top performance and unmatched style in abundance.

Describing the GIORDANA shoe, Golf Digest said: “The GIORDANA has a functional cup sole with a stylish design. No spikes will make them the envy of those on and off the course.”

The contemporary ALESI shoe was chosen by Golf Monthly for an Editor’s Choice award with Women’s Editor Alison Root describing it in a recent review as: “a chic design that provides comfort, as well as impressive grip and stability, this model ticks all the boxes.”

Duca del Cosma was founded in Italy in 2004 by Baldovino Mattiazzo, who still designs the distinctive collections for men and women golfers. Since 2016, the company has been reinvigorated by Frank van Wezel and his wife Caroline to now see its shoes sold in more than 40 different countries worldwide. The global brand operates from four offices around the world – The Netherlands (HQ), the United States, United Kingdom and South Africa.

For more information on Duca del Cosma and its award-winning shoes, visit www.ducadelcosma.com.

-ends-

For further information, please contact Natalie Collard at Sports Impact on

+44 (0)7885 611698 or at ncollard@sports-impact.com

The post DUCA DEL COSMA SWEEPS UP IN LEADING GOLF MEDIA AWARDS appeared first on The Golf Wire.

Los Angeles, CA – Extracurricular today announces The Kentucky Blue Collection, a capsule collection of polos that Dustin Johnson will be wearing at the PGA Championship at Valhalla Golf Club in Louisville, Kentucky, May 16-19.

This is the second of four 2024 Majors Collections the brand is building for Dustin Johnson this year. The 2-time Major winner, 24-time PGA winner, and 3-time LIV winner is competing in his 15th PGA Championship this week, which will be his sixth time wearing Extracurricular at a Major. Extracurricular has been the official apparel partner of Dustin Johnson for both on-course and off-course clothing since 2023, and also sponsors Dustin’s 4Aces GC team on the LIV Tour.

The Kentucky Blue Collection is a capsule of elevated, performance polos from Extracurricular’s Spring/Summer 2024 collection, all organized around a brilliant blue and white color palette. The polos in the collection include some of Extracurricular’s best-selling styles: the Activities Polo in three colors; the Armour Polo; Rod Polo; Horizon Polo; Manny Polo; and the Swift Polo.

These eight polos feature three of Extracurricular’s proprietary textile technologies: EXCR Performance ProKnit, EXCR TechSoft Jersey, and EXCR Perf Micro-Piqué; all of which incorporate 4-way stretch, UV protection, and moisture wicking.

At the PGA Championship, Dustin Johnson will be pairing the Kentucky Blue Collection polos with Extracurricular’s pinnacle performance golf pant, The Chauncey. Extracurricular designed the Chauncey Pantin close collaboration with Dustin, incorporating his ideas and feedback to build his all-time favorite pant.

The full Kentucky Blue Collection is available now, exclusively at Extracurricular’s website: https://ex-cr.com/collections/pga-championship-kentucky-blue.

Visit http://ex-cr.com and follow @excrgolf on Instagram to stay up to date with Extracurricular and future product releases. For more information or inquiries, please contact Extracurricular’s marketing team at: marketing@ex-cr.com. For sales inquiries, please contact Wayne Webster at wayne.webster@ex-cr.com.

About Extracurricular:

Based in Los Angeles, CA, Extracurricular was founded in 2021 by Chris Rosaasen, former CEO of TravisMathew. Says Rosaasen: “I wanted to do it one more time — make it different than TravisMathew, more elevated with a grown-up, classic vibe … think JFK meets Steve McQueen. Extracurricular is defined by walking the line between refinement and irreverence, and is built on playing, exploring, and looking your best in the ultimate pursuit of living the good life.

Extracurricular has been the official apparel partner of Dustin Johnson for both on-course and off-course clothing since 2023. In addition to Dustin Johnson, Extracurricular also sponsors and provides head-to-toe apparel for the 4Aces GC golf team on the LIV Tour, who have been dubbed “the best dressed team in golf.”

Extracurricular is also the official apparel partner of Anthony Kim, and has been outfitting Anthony since his LIV debut in March of 2024.

The post EXTRACURRICULAR AND DUSTIN JOHNSON ANNOUNCE “THE KENTUCKY BLUE COLLECTION,” appeared first on The Golf Wire.

SCOTTSDALE, AZ  – Miura Golf, manufacturer of the world’s finest forged golf clubs, and Reigning Champ, producers of the finest athletic wear in the world, are pleased to announce a joint collaboration to create a unique collection of golf clubs and apparel.

The partnership between these iconic brands includes the creation of a one-of-a-kind MB-101 Miura ironstamped with a composite of the Miura and Reigning Champ logos. The accompanying apparel offeringsinclude the same blended logo and features the functionality, versatility and craftsmanship synonymous with the Reigning Champ brand.

With world class craftsmanship at the core of both brands, the Miura/Reigning Champ collaboration showcases the company’s shared dedication to innovation and timeless design. The MB-101 is one of the most popular irons ever produced for the legendary Miura lineup, and the co-branded apparel collection—which includes t-shirts, polos, pullovers, jackets, caps and shorts—was designed to appeal to a discerning audience. Together they reaffirm each brand’s strength within the marketplace as best-in-class manufacturers.

Miura Golf’s handmade forged golf clubs are designed and manufactured by the Miura family at their factory in Himeji, Japan and will never be mass-produced. World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957. His sons, Shinei and Yoshitaka, have continued to carry on the family legacy by maintaining the company’s standard as one of the most-respected brands in the golf industry.

Like Miura, Reigning Champ is a company that produces top quality products from its own factory in Vancouver, Canada. Inspired by the culture of sport, its premium craftsmanship, use of unparalleledperformance fabrics, and attention to detail have led Reigning Champ to become the top producer of athletic wear in the world. With store locations in Vancouver, Toronto and Tokyo, Reigning Champ has been building its renowned legacy since 2007.

“In my experience, the best collaborations are the ones between like-minded entities that share the same values and standards, and that is exactly the case with Miura Golf and Reigning Champ,” said Bill Holowaty, COO, Miura Golf. “Having our iconic MB-101 iron and Reigning Champ’s incomparable apparel emblazoned with our melded logos, showcases the dedication our companies devote to innovation and timeless design.”

A common goal for each company is to embrace the simplicity of their respective creative processes. Their pursuit of this ideal guides their approach every day and is never taken for granted.  

“Simplicity is arguably one of the hardest things to master, but just like the Miura family, our focus has always revolved around an obsession with quality, respect for craft and an unwavering resolve to master simplicity,” said Craig Atkinson, Founder, Reigning Champ. “The capsule of co-branded apparel we released was designed for a discerning audience and reaffirms each brand’s strength within the marketplace.”

For more information about this exclusive collection, please visit miuragolf.com.

About Reigning Champ

Founded by Craig Atkinson in Vancouver in 2007, Reigning Champ crafts premium apparel with a focus on pinnacle materials, quality manufacturing, and understated simplicity, inspired by the culture of sport. Reigning Champ’s origin story comes from being a maker, with material and construction being the catalyst for form. Long considered the reigning champ of fleece, their cut and sew prowess led to creating performance product with the same attention to detail, quality and make soon after. Today the Reigning Champ collection spans the full breadth of the athlete’s wardrobe, from classic knitwear to high output performance apparel to iconic sportswear staples, all driven by their mantra, “respect the details, master simplicity.”

About Miura Golf 

Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.

World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957 and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world more than 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass-produced, as generations of steel-making skill and passion bring us the world’s finest golf clubs.

About 8AM Golf

Miura Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.

In addition to legendary Japanese club maker Miura Golf, current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; True Spec Golf, a brand-agnostic club-fitting company; Club Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers wager on the outcome of pro golf tournaments, rounds, and shots.

For more information, visit www.miuragolf.com.

###

Contact:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com

The post MIURA GOLF AND REIGNING CHAMP JOIN FORCES TO CREATE A UNIQUE COLLECTION OF GOLF CLUBS AND APPAREL appeared first on The Golf Wire.

After falling two shots behind his playing partner, the World No.4, after 7 holes, the 35-year-old Irishman played the next 8 holes in an astonishing 8 under par to ensure a stress-free walk up the 72nd hole to a historic victory.

The win marks the 19th victory in 21 events on the PGA Tour in 2024 for players trusting Softspikes at the highest level of the game. It was yet another dominant performance in Charlotte, with 38 of the top 41 finishers choosing spikes over spikeless shoes. In total, 84% of the field at The Wells Fargo Championship were equipped with spikes and 42% wearing Tour Flex Pro.

“To have the world’s No.2 and No.4 in the final group on Sunday, both wearing spikes, was particularly pleasing to see and the quality of golf we witnessed, to bring up Softspikes’s 19th PGA Tour win of the year, was simply outstanding.” commented Joe Henderson, President, Softspikes.

Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about the impact wearing spikes has on consistency and distance. To achieve optimal performance benefits, golfers should be switching up their spikes every 15 rounds.

For more information on replaceable traction and to shop all Softspikes models visit www.softspikes.com

spiFollow Softspikes on social media at:
Instagram: @softspikesgolf
Facebook: @softspikes
Twitter: @softspikesgolf

CONTACT:
James Lovett
james@front9group.com

The post WORLD NO.2 CAPTURES 4TH WELLS FARGO CHAMPIONSHIP TITLE WEARING SOFTSPIKES appeared first on The Golf Wire.

(LONDONDERRY, NH) ECCO GOLF, a global leader in golf shoe manufacturing, has unveiled a special-edition capsule collection that celebrates all the different, and sometimes unexpected, flavors of golf.

Available today at us.ecco.com/golf and select retailers, the ‘New Flavour of Golf’ collection is fashion mixed with functionality and athletic performance in shoes that are built with ECCO’s advanced technologies and rich, premium leathers. The limited collection is playful, youthful and fashion-forward, inspired by the energy of golf’s vibrant style-driven fashion culture where apparel makes a statement on style as much as performance on the course.

From pistachio to stracciatella, and from raspberry to hazelnut-honey, the four limited-edition shoes are each inspired by a flavor of ice cream with something for everyone in this collection. Available in men’s sizes 39-47 and women’s sizes 36-42, each shoe in the capsule collection features a marble effect that resembles the indulgent swirls of melting ice cream while the ECCO logo on the insole has been transformed into the shape of an ice cream cone, hinting at the fun and inclusive nature of golf.

“This capsule collection represents a huge opportunity for ECCO GOLF – to both step forward in golf fashion and to step outside of the box that confines the sport,” Timo Vollrath, Head of Global Marketing at ECCO GOLF. “We are always looking to innovate at ECCO GOLF, and we’re excited to bring this collection of chic new styles to life.”

Customers can find their flavor in the capsule collection with refreshing takes on existing shoes, including the Raspberry edition of the women’s ECCO GOLF TRAY with its playful, pink accents. The ‘Stracciatella’ version of the men’s ECCO GOLF CLASSIC HYBRID, with its white leather and a ‘chocolatey’-style outsole, has a penny loafer design that holds up a ball marker. Additionally, the women’s edition of the ECCO GOLF BIOM® C4 is offered in Hazelnut-Honey with rich, brown accents, while the men’s version of the shoe comes in ‘Pistachio’ with green accents.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Alison Lee, Nanna Koerstz Madsen, Freddy Schott and Esther Henseleit as well as global golf content creators Rick Shiels and Erik Anders lang among others. For further information about ECCO GOLF, please visit golf.ecco.com.

ABOUT ECCO

ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com

The post ECCO® GOLF UNVEILS LIMITED ‘NEW FLAVOUR OF GOLF’ COLLECTION appeared first on The Golf Wire.

The collaboration began organically, with SuperSpeed Golf looking to test SQAIRZ’S performance claims. During Stage One of the study, SuperSpeed’s Co-Founder Mike Napoleon, along with Dr. Tyler Standifird, Professor of Biomechanics and Kinesiology at Utah Valley University, set out to determine if golf shoe construction makes a difference in speed production—and found the results were astounding.

Stage One of the test measured the relative performance of shoe construction on a golfer’s speed production utilizing three shoes: FootJoy Flex spikeless shoe, Whitin’s zero-drop minimalist shoe, and the new SQAIRZ VELO spiked shoe. Several key findings were produced, including the discovery that athletes wearing SQAIRZ VELO saw an increase of 4.2 mph in club speed and a remarkable 16.9 yard increase in carry distance compared to the FootJoy Flex and Whitin minimalist shoes. This segment of the study concluded that by simply changing footwear, SQAIRZ significantly increased ground force production and speed, resulting in measurable gains in distance.

In addition to testing the construction of footwear’s effect on player’s performance, Stage Two tested two golfers as they went through a specific Ground Reaction Force (GRF) training protocol developed by SuperSpeed Golf based upon each player’s own limitations in force production.  After the 10-minute protocol, post-testing was completed for their shoe conditions. The variables of interest were similar to those in Stage One, but the main focus in Stage Two was on the GRF changes as a result of the SuperSpeed Ground Force training protocol in each shoe condition. This segment of the study saw that after following a GRF-specific training program, the golfers in the study were able to improve their GRF profiles to a greater extent in the SQAIRZ shoes compared to the golfers’ own golf shoes. These findings show that the footwear choice of the golfer plays a role in GRF and the associated club and ball speeds in both the acute setting and also as a result of training.

As part of their partnership starting May 13, SQAIRZ and SuperSpeed Golf are excited to launch an online promotion featuring an exclusive bundle of SQAIRZ and SuperSpeed products that will allow real golfers to experience the transformation created in the test and also have the opportunity to enter a contest to win these premium bundles. To further engage their audiences, a livestream event will be held on May 28, 2024 to showcase key findings from the studies. During the live stream, attendees will have the opportunity to engage with study researchers and learn about the future of athletic performance footwear.

“SQAIRZ was launched five years ago based upon research that showed that by improving balance, stability, and ground connection, there is a direct impact on distance and overall performance. We aren’t just making shoes; we’re creating a foundation for athletes to exceed their limits,” says Bob Winskowicz, Founder & CEO of SQAIRZ. “I can’t be more excited to see SuperSpeed’s study further prove that by simply changing your footwear to SQAIRZ, you can significantly increase distance and result in lower scores.”

“When we saw the results from our study, a partnership with SQAIRZ was a no-brainer. Our shared passion for innovation and performance is something truly special,” comments Mike Napoleon, Co-Founder & President of SuperSpeed. “The results from our combined efforts are nothing short of extraordinary—every golfer dreams of hitting further, playing better, and achieving more, and with SuperSpeed technology combined with SQAIRZ shoes, we’re turning those dreams into reality.”

About SQAIRZ

SQAIRZ is a pioneer in sports technology, dedicated to designing footwear that enhances performance through increased stability, balance, and ground force production. Our products are tested rigorously to ensure athletes achieve peak performance. To join us in changing the game from the ground up, visit sqairz.com or connect with us on Instagram, Facebook, Twitter, and YouTube.

Media Contact: SQAIRZ Marketing Department, marketing@sqairzgolf.com, +1-888-793-7779 

About SuperSpeed Golf

At SuperSpeed Golf, we believe in the transformative power of speed training. Through meticulous research and product development, we’ve introduced a system that has already helped hundreds of thousands of golfers worldwide. We are committed to continually refining our programs and providing the number one speed training solution in the golf industry.

The post SQAIRZ AND SUPERSPEED ANNOUNCE GROUNDBREAKING GROUND FORCE TESTING RESULTS AND STRATEGIC PARTNERSHIP appeared first on The Golf Wire.

Los Angeles, CA  – Extracurricular and Anthony Kim today announce their official partnership, kicking things off with the release of a new apparel capsule collection, designed by Extracurricular in collaboration with Anthony.

This is the first custom apparel collection for Anthony Kim, who this year is making a dramatic and unprecedented comeback to professional golf after a twelve-year absence from the sport. The three-time PGA Tour winner and Ryder Cup and Presidents Cup team member is now playing on the LIV Tour, having made his debut in March at LIV Jeddah.

Extracurricular has been outfitting Anthony Kim with on-course and off-course apparel since his LIV debut, but no official partnership has been announced until now. Most notably, Anthony has been seen wearing Extracurricular polos customized with the hand-written phrases “GIRL DAD” and “GRATITUDE,” and the same polos have been sold on Extracurricular’s website (ex-cr.com). These polos are a collaborative effort, drawing on two themes that have been extremely personal and important for Anthony during his comeback: the focus and purpose he derives from fatherhood, and his feeling of gratitude for the second chance he’s been given in professional golf.

The AK Official Collection is a capsule of high-quality, elevated core styles across polos, hats, t-shirts, and sweatshirts. Many of the pieces incorporate the new AK Official logo, which was conceived by Anthony and designed by the Extracurricular team, and everything is printed, embroidered, and finished locally within a few miles of Extracurricular’s Los Angeles headquarters. Anthony’s ideas and feedback were integral to the collaborative design and development of the collection.

One standout piece that will surely resonate with Anthony Kim fans is the AK Grip Tee, featuring a hand-drawn illustration of Anthony’s follow-through, showcasing his signature “choked down” grip and sleeve of tattoos.

Anthony was in close contact with Extracurricular’s founder, Chris Rosaasen, for months leading up to his comeback announcement and signing with LIV, and the two have developed a close working relationship and friendship.

“We couldn’t be more excited to welcome Anthony Kim, with his unmatched style and swagger, to the Extracurricular family. AK is exactly the type of athlete — and human being — that we want on the Extracurricular team. It’s been extremely moving to learn about Anthony’s story firsthand, and to watch from the sidelines as he embarks on this totally unprecedented comeback. We look forward to helping him grow his platform, both on and off the course, through messages of gratitude, redemption, and self-empowerment. The entire Extracurricular team is motivated to tell AK’s inspiring story.” – Chris Rosaasen

“I’m very grateful to be joining the Extracurricular family. At this stage in my life and career, I’m focused on surrounding myself with the right people. I chose to go with Extracurricular because of the people behind the brand and the sincere way they’ve supported me and my ideas. It’s already been a blast working with the Extracurricular team, and I’m excited for the collaborative journey we have in front of us. I know we’re going to crush it together.” – Anthony Kim

The full AK Official Collection, including the AK Official Logo products, the AK Grip Tee, and the Girl Dadand Gratitude Polos, is available now, exclusively at Extracurricular’s website: https://ex-cr.com/collections/ak.

About Extracurricular:

Based in Los Angeles, CA, Extracurricular was founded in 2021 by Chris Rosaasen, former CEO of TravisMathew. Says Rosaasen: “I wanted to do it one more time — make it different than TravisMathew, more elevated with a grown-up, classic vibe … think JFK meets Steve McQueen. Extracurricular is defined by walking the line between refinement and irreverence, and is built on playing, exploring, and looking your best in the ultimate pursuit of living the good life.”

In addition to Anthony Kim, Extracurricular is the official apparel partner of Dustin Johnson and provides him with both on- and off-course clothing. Dustin is more than just an endorser of the brand, as he works closely with the Extracurricular team to develop and test all of the brand’s performance golf apparel.

Extracurricular also sponsors and provides head-to-toe apparel for the 4Aces GC golf team on the LIV Tour, who have been dubbed “the best dressed team in golf.”

Visit http://ex-cr.com and follow @excrgolf on Instagram to stay up to date with Extracurricular and future Anthony Kim product releases.

For more information or inquiries, please contact Extracurricular’s marketing team at: marketing@ex-cr.com.

The post EXTRACURRICULAR AND ANTHONY KIM ANNOUNCE PARTNERSHIP WITH THE LAUNCH OF NEW “AK OFFICIAL” APPAREL COLLECTION appeared first on The Golf Wire.

Launching May 9^th, the super sleek style blends two of the brand’s fan favourites: the classic silhouette of the popular Gallivanter with the unbeatable comfort of the athletic MG4+. The premier golf shoe is immensely lightweight, flexible, durable, and waterproof with an enveloping low drop design for complete ground control.

With thirteen points of contact dispersed throughout the sole, the Women’s Gallivan2r has the same unique traction system—called G/POD—providing superior stability for the discerning golfer who appreciates the traditional and as well as the contemporary. G/FORE’s latest golf shoe for women is the perfect blend to add colour to your game.

For more information on G/FORE and to shop 2024 apparel, footwear, and accessories, visit www.gfore.com.

Follow G/FORE on social media at:

Instagram: @gfore

Facebook: @getgfore

X (formerly known as Twitter): @gfore

TikTok: @getgfore

For additional press information, imagery and any other requests, please contact pr@gfore.com

ABOUT G/FORE:

G/FORE was conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, the brand is distinguished by their attention to detail, sophisticated ease, whimsical nature, youthful energy, and sense of humor. Consistently striving to make a powerful and colorful impact on their favorite game, the brand intends to disrupt the industry while honoring the sport and its rich traditions.

Founded in 2011, G/FORE has established itself as a leader and innovator in golf fashion with a wide range of premium footwear, apparel, and accessories for both men and women. They have gained the attention and adoration of golf enthusiasts across the globe as well as well-known tour players like Brandt Snedeker, Ryann O’Toole, Alvaro Quiros, Thomas Detry, and Mel Reid, among many others.

G/FORE products can be found online at gfore.com along with specialty retailers and top golf pro shops in 35+ countries.

The post G/FORE’S NEW GALLIVAN2R—DESIGNED FOR HER TOUR. appeared first on The Golf Wire.

Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, are excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.

The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.

“The Lux G is built to own the water, sand, dirt – pretty much anything else Mother Nature throws at you. Our entirely new upper is designed to remain comfortable, flexible, and most importantly – easy to clean while keeping your feet feeling fresh the entire round,” said TRUE Co-Founder and CEO Jason Moore.

Taking shoe technology to the next level of style and function, TRUE improved their signature Neoprene easy-on collar for a secure, comfortable sock-fit at the top. Designers took great care in implementing comfort in every level of the shoe. The Wanderlux midsole provides a supportive yet cushioned ride. A padded heel lock system – to ensure stability throughout the swing – and an Achilles heel pad prevents rubbing or any bothersome friction. An antimicrobial EVA comfort insole is essential for long walks on the course.

“Our design team knows golfers love to play in all kinds of conditions, so the Lux G is the new indispensable high-performance, style-forward, waterproof and easy-to-clean shoe for those players who love to let it rip and hold nothing back on the course,” said Moore. “Every detail, including the meticulous design of the full-traction rubber sole, of this shoe has been engineered for support, performance, and incomparable comfort.”

Lux G models are available in men’s and women’s, with an MSRP $175. Colors Available: Black, Grey, White, women’s exclusive Soft Rose.

For more information on TRUE and its new products, visit www.truelinkswear.com.

About TRUE

TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.

In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.

Media Contacts:

Kevin Frisch PR

Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com

Kevin Frisch
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kevin@kevinfrischpr.com

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